data science | Esteve Almirall

March 15, 2017 by Esteve Almirall

eDreams – Native Digital Companies

We are all familiar with native digital companies like eDreams, the Spanish on-line travel specialist.

However, native digital companies work differently than normal companies. There, you are not going to find product managers but product owners. Project Management is basically SCRUM and you cannot meet your clients but you know a lot about them.

Digital experiments is the tool for taking decisions and personalization is the name of the game.

Here you can find the interview ith Manuel Bruscas, Director of Analytics and Insights at eDreams ODIGEO, where we talk about the differences between native and non-native digital companies and how both work !

I am sure that you will find it not only very interesting but enlightening !

in Data Analytics 0 comments

January 2, 2017January 2, 2017 by Esteve Almirall

Interview with Gloria Macias-Lizaso – McKinsey’s partner in charge of Data Science & Business Analytics

Gloria Macias-Lizaso, McKinsey’s partner in charge of Data Science in Spain talks with me about Data Science & Business Analytics, how McKinsey sees the sector in Europe and what could be its evolution in the near future.

We also discuss on the qualities that makes candidates more fit for a Data Science or Business Analytics position. What are companies looking for? There you will hear about a new concept, the one of translators, professionals that bridge between business and tech, trying to make tech relevant and understandable for organizations.

In such a changing world, it is difficult to find anybody that is equally good in both tech and business. In fact, for many of us it is difficult to keep up with the fast pace of the area. Having people that know how to best apply tech to business and apply it in an effective way is rare.

This is the kind of people that we aim to train @ Esade in our new program, the Master in Business Analytics. If yo are interested, please contact me !

December 25, 2016 by Esteve Almirall

A conversation with Soh Kim – d-school Stanford University – about Design Thinking, Food Hackatons and Data Science

Soh Kim is responsible for the FoodInno initiative in the d-school @ Stanford University, as you all know the d-school is the meca of Design Thinking, a collaboration between Stanford & IDEO that resulted in the conceptualization of Design Thiking.

Soh is one of the main researchers around Open Innovation in the Food industry. She is interested not only in conducting research but also in driving change. Food Hackatons is one of her proposals to link the instruments commonly used in Innovation & Tech to the Food Industries.

This interview was precisely recorded in one of this Hackatons in Esade where we proposed to reinvent TAPAS.

Our collaboration with the d-school goes however well beyond Food Hackatons. In our new program on Data Science, the Master in Business Analytics, our students will have a 2 week study trip to the Stanford’s d-school to work on how to use Design Thinking in Data Science.

Many of the Data Analytics projects don’t fully reach their objectives or end up in products that don’t fit the needs of users. With the use of Design Thinking we want to change that, increasing their success rate.

in Data Analytics / Open Innovation 0 comments

November 28, 2016December 2, 2016 by Esteve Almirall

Data & Cities

Last Friday November 25 Barcelona City Hall & Esade held in Barcelona an event around the use and the governance of Data in Cities. Central to this event was the discussion of what cities have to do with data and how to approach the tsunami around Big Data, Data Analytics and Data Science that is shaking and transforming companies and organizations around the world.

It’s a very new subject and I think it is fair to say that local authorities are mostly unprepared to deal with it. To summarize, not only they lack the internal competencies but best practices and general policy frameworks don’t exist yet. Only a few cities: New York, Seoul, Amsterdam, Helsinki, now Barcelona … are exploring this uncharted territory with a diversity of approaches.

Last Friday we had the opportunity to be exposed to some of them. Among all I would like to highlight three.